Build Your Brand Them Promote It: How to Design a Logo That'll Help You Stand Out
Are you struggling to create a logo?
Every successful brand starts with a great logo. Your logo goes on every piece of promotional material your business produces, so you want to make sure that it stands out.
Keep reading to learn more about how to design a logo that will grab attention and make your brand stand out.
How to Design a Great Logo
Creating a great logo isn't always easy, especially if you're not the creative type. But when you break down the process and follow a few design rules, the process is much more manageable.
To help you get started, here are five steps to designing a logo people will recognize:
1. Plan Your Logo Properly
Good logo design begins with a lot of research. A quick Google search will reveal millions of pages of inspiration to help you get an idea of the logo that's right for your brand.
Pinterest is another good place to get started. Pay attention to the logos that catch your eye and take note of why you like them. You'll want to incorporate these same principles into your logo design.
2. Keep the Design Simple
The world's most iconic logos follow one rule: they're simple. Remember that less is always more when it comes to designing logos. Don't go crazy with fonts and graphics. You'll distract your customers and could end up hurting your business.
The logo should be clear and easy to read. The last thing you want is for a customer to struggle to pronounce your name or have no idea what your business does.
3. Pick Unique Fonts and Colors
Creating a high-quality logo is also important. You don't' want your logo to look like it was quickly created in PowerPoint. Make your logo more attractive by choosing a custom font and unique colors. Don't settle on a font that's everywhere, like Arial or Times New Roman, because that won't catch a consumer's eye.
4. Use Online Templates or Logo Generators
If you're new to creating logos, you don't have to struggle through the creative process alone. There are plenty of online sites that will kickstart your design process by creating a logo for you or giving you templates to get started.
These sites ask a few questions about your business, what colors you want to use and more. Then their algorithm will create hundreds of different logos for you to tailor to your needs.
5. Get Feedback
Before you settle on your final logo design, don't be afraid to ask for feedback from family, friends and your potential customers. Ask for honest opinions about the look of your logo. This process is also an excellent way to double-check that your logo isn't hard to read or confusing.
You wouldn't send out a marketing email without proofreading it first, so you need to do the same process with your logo as well.
Show Off Your Logo
After you've created your great logo, you'll want to show it off as much as possible. The marketing possibilities for your logo are nearly endless. You can learn how to design custom T-Shirts and a wide variety of other promotional materials.
We're here to help you. Check out our full list of products that will help you display your logo and bring in new business.