As a small business owner, you should understand how important your website is to your success.

Without a great website, you're basically letting your competitors get ahead of you and take your customers away. It's 2020 and the amount of business done online these days is always increasing. People are more comfortable than ever finding companies, ordering products, and communicating with people online.

Keeping your website updated should, therefore, be a top priority. In this post, we're going to give you 4 major reasons why this is true and why not doing so can really hurt your business. Whether you're just opening up or you've been in business for decades, an active website is going to help you succeed.

1. Speed and Navigation

A good website should always be accommodating to your visitors. That means fast page loading and an easy to use interface. When pages take too long to load, or it takes more than a few clicks to find something, people will get impatient and find what they're looking for elsewhere.

If you think your website is lagging behind in this regard, then take the time to speed up your pages by getting rid of the elements that are bogging it down. This might be large picture files or the widgets that you're using. Less is always more.

2. Fits Your Current Brand Identity

Keep your website updated to reflect your current brand identity, look, and messaging. If you're projecting a certain image and attitude on social media and your website reflects your brand from a few years ago, visitors are going to get confused.

3. Keep Content Fresh

The best websites that have the best online presence maintain a steady stream of content. Updating your blog on a daily or near-daily basis is important for finding new customers and keeping your current ones engaged.

You can also post videos, promote events, and link to other types of content via your website, but you need to update it several times a week to do so. Your competitors are surely doing this, so you need to as well.

4. You Need to Attract New Clients

If you're looking at your sales numbers and wondering how you can improve them, then your website should be the first thing you look at. Attracting new clients takes a multi-faceted approach, but one that involves digital marketing practices like SEO, content marketing, and PPC advertising.

To make those things work, you need to have a frequently updated website that appeals to Google's algorithms. Appealing to search terms by having relevant content on your blog and rising up rankings by ensuring that your site is optimized will go a long way.

Let Us Help You Keep Your Website Updated

These are just a few big reasons why you should keep your website updated, but there are countless more depending on what you need your site to do. If you have a website, but you just don't know what to do with it, we can help.

At Palmetto Blended, we'll design you a website that builds your brand, boosts the customer experience and helps you get noticed online. With our services, you'll get VIP attention and free website audits, so you can keep your site as up to date as it should be.