Creating a Swag Pack: 4 Promotional Items Everyone Loves
You have a rare chance to put your logo in the hands of an influencer, but you can only hand them one object. Do you go with something wearable, something practical, something fun, or something memorable and unique?
If you create a swag pack, you can go with all four!
What is a swag pack? It's a curated collection of promotional items and branded merchandise that puts your logo front and center. The perfect custom swag packs include items that anyone would be happy to recieve—the trick is choosing a mix of products influencers really want.
Are you unsure what to include? We'll discuss our four favorite types of swag bag products below. Read on to learn how to take your business branding to the next level.
1. Something Wearable
We believe every great swag pack begins with a high-quality wearable product. The more visually appealing and practical the wearable, the more likely your guest is to show it off. If your recipients continue wearing your product after your event, you'll have a constant stream of eyeballs on your logo.
Try to avoid inexpensive white t-shirts. While they're cost-effective and easy to produce, people tend to throw them out, donate them, or relegate them to the pajama drawer. Instead, invest in colored shirts or hoodies with full-color screenprinting, patches, or embroidery.
2. Something Practical
Another key to curating a swag pack is to include at least one item people will use daily. We like to ask ourselves, "what's something they're likely to keep on their desk where everyone can see it?"
Some of our favorite practical giveaways include:
- Water bottles
As always, ensure the item is of high enough quality that recipients will reach for your product instead of something they already have. Don't underestimate the value of a really great pen!
3. Something Unique
Sometimes the key to attracting attention is to put something in your swag pack that your guests don't already have. Make it unexpected but functional.
- Lip balm
Your recipients won't be expecting such a novel, useful surprise. When you offer something they don't realize they want or need, they're sure to keep it around.
4. Something High Value
What would you rather receive: a lot of cheap, low-quality items or a few high-value items? Every recipient loves to open a swag bag and pull out something they perceive as high-value. When you work with the right company, you can get custom, valuable products at great prices.
Items with a perceived high value include recognizable brand names, tech products, and large giveaways like blankets or umbrellas. Make your high-value giveaway the gem of your swag pack, and guests are sure to remember your brand.
Curating the Perfect Swag Pack
Product branding is critical to getting your logo in front of an audience. The perfect swag pack should contain a mix of fun and practical items that influencers will actually use and enjoy. Any of the items above will make the ideal addition to your next successful swag giveaway.
Palmetto Blended can help you create high-quality giveaway products that your recipients will fight over! Everything we offer is innovative, cost-effective, and customized to your specifications. Request a quote and see what a great bag o' swag can do for your brand's reputation.